The One Beauty Packaging Mistake to Avoid and How Market Research Can Help You
Even if a company has the absolute best cosmetic products available today, customers are never going to know about them if the labeling used for the product does not reflect this information. If labeling is not done properly and is not based on market research, it may cost the business in many ways. In fact, it’s estimated that approximately 75% of shoppers have stated that, if they can’t find the product information they need while in the store, they are likely to just leave the store with nothing, research the options online, and then buy online.
By using consumer research studies and paying attention to the labeling and packaging used, cosmetic businesses can find success and ensure their sales are high. It is also important to note that, similar to the food and beverage industry labels, cosmetic labels must follow the rules.
Biggest Mistake of Cosmetic Labels: Failing to Follow the Rules
As mentioned above, it is imperative that cosmetic companies follow the rules when it comes to labeling their products. However, to follow the rules, it is necessary to know what they are. Keep reading to learn about the top rules that must be followed in this industry.
Not Knowing When to Include an Ingredient List
Something cosmetic and food and beverage labels have in common is that they have to follow the requirements established by the Food and Drug Administration. Based on the cosmetic labeling guidelines created by the FDA, it is necessary to include an ingredient list on cosmetics if any cosmetic claims have been made. This includes things like reducing the appearance of wrinkles, preventing acne, etc. If a product does not make this type of claim, including the ingredient list is usually not required.
Including Just One Ingredient in the Name of the Product
If the front-facing label on a cosmetic product has just one ingredient listed, while the others have been omitted, the officials from the FDA could consider this type of design as misbranding. To ensure that the label meets the guidelines from the FDA, make sure that all the ingredients are included on the front of the label or that none of them are.
Use of the Wrong Size of Font
Improper font size may also be against guidelines from the FDA. It can also be an inconvenience for any potential buyers. Attempting to read extremely small font on a cosmetic package or anything else, may cause someone to not buy the item. Before starting any type of label design plan for a cosmetic product, it is a good idea to check the guidelines from the FDA. This is going to let the manufacturer know what font size should be used. At this point, it is also necessary to actually measure the printed lowercase “o” and the uppercase “L,” as these are the biggest and smallest letters. This will help ensure that all rules are being followed.
When it comes to adding the right information on a cosmetic product label, there are several things that must be kept in mind. While consumer research will help ensure the right information is included, don’t forget about meeting the set requirements for these products. Omitting the information could lead to fines and other consequences.