Today’s interview comes from special guest Rocco Basile.
As the founder and publisher of Knowledge Source, marketing and advertising expert Jon Giann has provided his more than 200,000 subscribers with access to insightful articles and information concerning wealth-creation strategies. An innovator of the highest order, Mr. Giann has been principally involved in some of the most successful marketing campaigns and has earned rave reviews for his professional efforts from industry peers all over the globe. With his professional expertise in high demand, Mr. Giann has been able to successfully balance his responsibilities as a publisher with his responsibilities as a marketing and advertising professional.
- What do you do for work?
In addition to publishing Knowledge Source, I also work on a wide variety of international marketing and advertising campaigns.
- Why did you choose to pursue a career in the field in which you currently work?
It’s a field I enjoy a great deal, and I consider myself quite fortunate that I have a great deal of talent for publishing, marketing and advertising.
- In what way does your professional role make it possible for you to have a positive impact on others?
As the publisher of Knowledge Source, I have taken it upon myself to ensure that each and every one of my subscribers has access to the most effective wealth generation strategies currently available. My goal is to help as many Australians as possible in the achievement of long-term financial security.
- What is it that you enjoy most about living in Australia?
It’s where I was born and raised, so I enjoy being close to my wonderful friends and family.
- What do you do for recreation?
I still enjoy the occasional game of soccer, but I so thoroughly enjoy my work as a publisher and marketing professional that it all seems like recreation to me.
- If you could travel anywhere outside of Australia, where would you go and why?
Italy seems to have the kind of relaxed pace I enjoy while traveling.
- Aussie rules football, cricket, rugby or something else?
I do enjoy playing or watching just about any sport, but soccer has always been a personal favorite and remains so.
- Is there an Australian you admire or who has had a profound influence on you personally or professionally? Explain.
Tim Winton is someone I admire; I’ve read Cloudstreet and An Open Swimmer several times over.
- What advice would you give to a first-time visitor to Australia?
My advice is to try to strike a balance between all of the popular tourist attractions and the kinds of places and people you encounter on the road less traveled.
- What is the funniest or strangest question a tourist has ever asked you about Australia?
It wasn’t something I was asked, but I did overhear someone try to order a yerba mate at a restaurant one evening not too long ago. After the waiter politely told the patron that they didn’t serve yerba mate, the gentleman turned to his friends in disbelief that he had not yet found a single place that served the drink. He apparently believed that yerba mate originated in Australia or was at least a popular option among Australians.
