Demee is a Swiss based serial entrepreneur in the health and beauty industry with solid experience in brand development and consultancy. She currently launched her life’s work that encompasses her passion for beauty and making a difference. She has been doing hands on charity since she had her first job at 21. Her purpose led brand, the Swiss Cosmeceutical, De Moi by Demee Koch, advocates beauty as a way to love. The brand focuses only on results oriented high quality products that is ethical, social, animal, ecologically friendly, and gives back to society. We are sharing our interview with her.

Demee Koch

Pro Media Mag : First of all tell us about the start of your professional (can we use entrepreneurial career) career.
Demee Koch : During my MBA studies in Switzerland I saw a gap in the beauty industry and from experience in the industry (my first job is in customer service with the biggest luxurious retailer chain for beauty and accessories in the UAE/Middle east), I know there’s more room for an honest, ethical and results oriented company/brand, that also gives back to society.

Pro Media Mag : What’s your educational background?
Demee Koch : Did my secondary and university at the premier school in the my home country, the University of the Philippines. Then did my MBA in International Marketing at the Swiss Business School in Zurich last 2008. But am constantly updating my knowledge and skills through hands on research and attending world beauty expos, and keeping on track with the trends through social media, our manufacturing partners, business associates, and customers.

Pro Media Mag : Who or what inspired you to launch The Grooming Expert Gmbh?
Demee Koch : The idea of redefining beauty as a way to love, starting with ones self, mother earth, the animals and fellow human beings. I wanted to create a purpose led company/brand that offers inclusive, results oriented and high quality products with fair pricing and ethical.

Pro Media Mag : Tell us about your key products? What makes them special and better then other such products?
Demee Koch : Our DE MOI Bio Serum: Eyelashes and Eyebrows have been receiving raving reviews from Industry Professionals. It’s a truly Swiss Made product with a patented active formula that delivers results in 2 weeks (some even sees a difference in 1 week or after a few application). It is also a 2 in 1 product which makes our customer save money and deliver high value of their hard earned money. It also encompasses all important relevant social aspects such as it is cruelty free, ecologically friendly (in the best way we can ), active formula is from a tea leaf and gives back to society through our social projects and in supporting sustainable charity programs from other volunteer based charity organisations.

Demee Koch

Pro Media Mag : What kind of response/reviews you have received from the clients? People are liking your products?
Demee Koch : Our most favourite is that they call it the miracle/hope serum because numerous clients have tried all available serums in the market in vain. They said they have lost hope and only dared to try again another product, our brand, DE MOI, because they saw it work on someone else. And wow! It did work amazingly on them. These statements came from Doctors, Make Up Artists, Medical Professionals, Salon/Spa Owners, Aestheticians, etc.. In fact our brand grew from “word of mouth”.

Pro Media Mag : What’s the best part of being an entrepreneur?
Demee Koch : You have no limitations on creativity and innovation. I am a hands on owner meaning I interact with the clients myself and I love that I have this possibility.

Pro Media Mag : What’s the biggest achievement in your career so far?
Demee Koch : The launch of DE MOI, which encompasses my passion for beauty and in touching peoples lives.

Pro Media Mag : Anything else you would like to share with our reader?
Demee Koch : You can make whatever your mind can conjure, happen. Dream, do, believe. Nothing is truly impossible if you put your heart, mind and energy into it. It is just important to be honest with yourself on the your capability to do hard work and to have patience.